What is SEO (search engine optimization) and how can it be useful to you?
- by admin
- February 4, 2020
Search engine optimization serves as the bone of back for any website. If you want to bring your businesses(any type like goods and services) online, then you will need a website for this. And until your business gets customers through your website, then your website will be considered useless. Through search engine optimization, you can get your website a good ranking among the top search engines in the world and can also get organic trophies on your website which will increase the online reputations, presence of your business and increase the number of customers.
What is Search Engine Optimization (SEO)?
So search engine optimization is the process through which the organic ranking of any website is incremented in any search engine. Also, SEO brings organic traffic to the website. This is not the case that it is only done for the website, you can search engine optimization of images, videos, and other formats too.
How many types of SEO (search engine optimization) are there?
There are three types of basic SEO:
- White Hat SEO
- Black Hat SEO
- Grey Hat SEO
Let’s get to know them in detail.
White Hat SEO: – In White Hat SEO organic ranking of the website is incremented in the search engine result pages(SERPs), keeping in mind the Google algorithms and Google’s guidelines. This is a long time process compared to black hat SEO and gray hat SEO. Risk is also very low in white hat SEO. Even though the white hat SEO takes a longer time, the result obtained from white hat SEO also lasts longer.
Black Hat SEO: – With the help of Black Hat SEO any website can be ranked in search engine result pages in a very short time. But this ranking does not stay for long, the sooner the website is over the rank, the more it can fall from the rank. The biggest reason for this is a violation of Google’s guidelines. Black hat SEO is violated google’s guidelines. Black hat SEO is considered illegal by Google. Black hat SEO is done with techniques like hidden text, cloaking, hidden links, keyword stuffing. Due to which the user expression gets spoiled.
Gray Hat SEO: – Gray Hat SEO is a mixture of Black Hat SEO and White Hat SEO. Techniques of both SEO are used in this. But in gray hat SEO, white hat SEO is more used than black hat SEO.
Part of SEO(search engine optimization)
- On-page SEO
- Off-page SEO
- Technical SEO
On-page SEO:- On-page SEO, we optimize our website or web page with ranking purpose, with emphasis on factors like keyword research, content, internal linking, external linking so that our website or web page search engine is friendly and fast rank. For more information, you can also visit our blog What is On-page SEO? Let’s rank on top of the search engines
Off-page SEO: – In off-page SEO, we promote our website or web page and try to generate traffic from different sites. we perform some kind of activities like generating backlinks, Guest blogging even more. To know more about Off-Page SEO, you visit our blog What is Off-page SEO? Some of its techniques you should know
Technical SEO: – In technical SEO, we keep in mind the technical factors like crawling, indexing, website loading speed, the website is mobile-friendly so that the website is so friendly.
Why is SEO important?
Like the work that is done in our body by our backbone. SEO The same thing happens for any website. It can be understood as such.
Let’s read some important points:
Traffic: Increase in organic traffic which helps to increase sales. Most of the business is depends on their local presence. Because all the services are not easy to provide everywhere. Because of Local SEO, you can gain the attention of local customers nearby you which tends to increase in sales.
Trust and Credibility: Search Engine Optimization is a process of increasing quality backlinks on your website. Which increase the trust of search engines and gain higher ranking. And a user trust on a website that shows on the top. It also increases search engine result pages(SERPs).
Organic Search: Organic search is the best way to increase sales. It increases the chances of converting a visitor into a customer. It also increases the trust of the user and also of the search engines to your website.
Long Term Profitability: SEO is a long-term process which increases the possibility of getting higher advantages in the future and helps to increase search engines.
Increase in Visibility and Branding: The most important factor to increase the online customer presence you have to visible on the web. Search Engine Optimization increases the visibility of your website on search engines and promotes your branding.